RSR EP 013 | Julie Toon Timms: Caring, Tenacity, Heart, Attraction, Happiness | Real Shift Radio

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Episode 13 features Julie Toon Timms, who like me was led to the field of real estate brokerage by a father in real estate development.  Julie has been a Realtor for nearly 4 decades, and this episode of Real Shift Radio is packed full of insights she shares about her journey in the field.  Having owned a franchise of a major real estate corporation, Julie shifted out of massive debt and rebuilt her firm as an independent boutique brokerage.  She’s surrounded herself with like minded agents and the highly productive company that she and her husband have created is like a family.  I am so pleased to know a loving spirit like Julie and I am grateful that we were brought together through the website software that we both license for our respective markets.  I hope you enjoy this candid conversation and all of the fun bits of knowledge Julie shares.

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RSR Interview - JTT

Julie quotes:

“In building our brokerage, we care about people. Every person is different so we don’t really use a model. We are charged with taking care of people and their lifestyle and making sure they find that place that’s perfect for them. We are staying in touch with them for the rest of their lives. Most of my clients have become dear friends.”

“One by one, you talk to people, show them you know a lot about the area. What you need is someone with a lot of expertise to guide you. You have to do it one person at a time. It’s really word of mouth and doing a good job.”

“My grandmother has always taught me, “If a job has once begun, never leave it til it’s done. Great or small, Do it well or not at all.””

“It’s easy to quit half way. I’m not a quitter.”

“I don’t measure success by gross income. I measure it with the number of families we’ve been able to help and the ones that recommend us time and time again.”

“We’ve always told the truth. The truth will set you free.”

“I would react to situations instead of act.”


“Core values for our company spell PERFECTS:

Positive and productive attitude. Being positive is contagious. Make each day productive.

The E is will uphold the highest ethical standards.

R have respect for ourselves, each other and our clients.

The F is put our Family first. Family at home, our family here, and our client family.

E – we will provide exceptional services.

C – will apply total commitment to all aspects to our clients need

T is we will be trustworthy. We have the worst rep on earth because people have been working for themselves instead of for others.

S we will always hone our skills so we can be the best we can be.”


“Great people come together for a reason and they are just naturally attracted to each other.”

“You can’t be in the real estate business part time, it’s really all or nothing.”

“What gets me excited is making a difference in this world… If there’s anything I can do a little easier, that’s my mission, every day is to do, and that’s what drives me.”

“I’ll always rise to any challenge that’s presented.”

“Remember whatever situation you’re in, it comes to pass. It is not come to stay and this too shall pass. You look at the steps that successful people have done to achieve, and you just follow those steps. When the going gets tough, the tough get back to basics.

“You can do anything you want to do but you just have to do it. And you just have to be determined.”


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